Sole Searching is intended and designed to generate and create serious thinking and deep consideration regarding one’s beliefs, motivation and driving force to finally move yourself to the next level.

The Nobel Prize winning economist and cognitive psychologist, Herbert Simon, said it best:  “A wealth of information creates a poverty of attention.”

In the world of endurance training and triathlon this seems to be sadly true. Every day we are bombarded with new and life-changing information by design to capture your attention and take you to the promised land of endurance. This workout, that workout, five easy secrets, three easy hacks, do this, do that, this nutritional, this recovery product, this bike, those running shoes, these swim goggles to name just a few.

Information is good. It is essential and new and updated information is critical to your success in any arena of your life. But so is staying with something long enough to let it work. And, so is a strong work ethic, a relentless and uncompromising focus, so ignoring every shinny object coming into your inbox and learning to be more intuitive to all the white noise.

Stay disciplined.

Trust the process, embrace the process, enjoy the process.

If you have a coach, listen, and simply do what he/she says.

Become exceptionally patient. Rome wasn’t built in a day.

Focus on you, not on what others are doing. “Stay focused on your own lane.”

Here is something I share with all many athletes: “Give the process the necessary time it deserves to develop.”

You have been SoleTrain’d,